How NEW2PHONE collects, uses and protects your information when you call our advice line or visit this website — written in plain English, not legal filler.
NEW2PHONE ("we", "us", "our") provides independent phone upgrade advice and guidance to mobile customers in the UK. This policy explains what information we collect when you visit new2phone.online or call our advice line on 0330 059 7101, why we collect it, and what choices you have.
The short version: we don't run sign-up forms, we don't sell your data, and we only collect what's needed to give you sensible advice over the phone or to keep this website running properly.
We're committed to handling your information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Because this site doesn't use sign-up forms or accounts, most of what we hold about you comes from a phone conversation rather than anything typed into a webpage. Depending on how you interact with us, this may include:
| Category | Examples |
|---|---|
| Call details | Phone number, call time and duration, and the substance of what was discussed |
| Account context you share | Approximate contract length remaining, monthly spend, handset details — only what you choose to tell us |
| Technical data | Browser type, device type, and general location inferred from IP address when you visit the site |
| Usage data | Which pages were viewed and for how long, used only in aggregate to improve the site |
We do not ask for or knowingly collect your full account login details, passwords, card numbers, or National Insurance number, and you should never need to share these with us.
We do not buy lists of contact details, and we do not collect information about you from third parties without your knowledge.
We use the information described above to:
We do not use your information for automated decision-making, profiling, or targeted advertising.
Under UK GDPR, we rely on the following legal bases depending on the activity:
Calls to 0330 059 7101 may be recorded or monitored for training and quality purposes. If a call is recorded, this is noted on the website and may also be mentioned at the start of the call. Recordings are stored securely and only accessed by authorised staff.
Calling our 0330 number is included in most providers' free minutes bundles, but please check with your own provider, as call charges can vary.
We keep information for no longer than necessary for the purpose it was collected for. As a general guide:
| Data type | Typical retention |
|---|---|
| Call recordings & notes | Up to 12 months, then securely deleted |
| Email enquiries | Up to 24 months, or until resolved plus a reasonable follow-up period |
| Website analytics | Held in aggregate / anonymised form, typically up to 26 months |
Where we're required to keep certain records for longer to meet a legal obligation, we'll retain only what's necessary for that purpose.
We use reasonable technical and organisational measures to protect the information we hold, including restricted access to call records, secure storage for any notes taken, and regular review of who can access what. No system is completely risk-free, but we take this responsibility seriously and aim to keep data exposure to the minimum necessary.
Under UK GDPR, you have the right to:
To use any of these rights, email info@new2phone.online. We'll respond within one month, as required by law. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you feel your data hasn't been handled properly.
Our service is intended for adults making decisions about their own mobile phone contracts. We do not knowingly collect personal information from children, and our advice line is not designed or marketed for use by minors.
We may update this policy from time to time, for example to reflect changes in how we operate or in data protection law. Any updates will be posted on this page with a new "last updated" date. We'd encourage you to check back occasionally if you'd like to stay informed.
If you have any questions about this policy or how your information is handled, get in touch:
Email info@new2phone.online or call us — both are free and no obligation.